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Loretta Ross, Head of Sales and Product Strategy

17 November 2023

It gives us great delight here at SumProduct HQ to welcome our newest member of the SumProduct family into the fold.  Welcome aboard, Loretta Ross, Head of Sales and Product Strategy.

Loretta brings a wealth of experience to SumProduct having worked at CPA Australia for the past 10 years, where she was responsible for a large and diverse portfolio of commercial learning products and services.  In this time, she established and grew the CPA Australia in-house learning and consultancy business into a global powerhouse, featuring a broad range of offerings that were often tailored to customers’ specific needs and provided quantifiable return on investments.

Before CPA Australia, Loretta spent 12 years in the financial services industry partnering with financial advisors to upskill on a wide range of technical, technological and transferrable skills to keep pace with an ever-changing and dynamic business environment.

Loretta has a passion for connecting with people from all parts of the world, discovering their problems, often complex in nature, and finding the best solutions to help them learn, unlearn and re-learn new skills to reach their potential.  There is no problem too big or small to solve, only the opportunity to be more productive and in turn, enable organisations and its people to focus on value-adding and strategic business priorities.

She is looking forward to working with the SumProduct team to innovate and develop the online learning and in-person training offerings and provide value through commercial partnerships with the global finance and accounting community.  The number one goal is to build mutually rewarding partnerships with a wide range of organisations to help them reach their goals.

If you work in an organisation that could benefit from learning new skills in the world of Microsoft Excel, Power BI and more, or know of anyone who does, don’t hesitate to get in touch with Loretta on  She will be more than happy to arrange a call to discuss your needs.

Welcome Loretta!